SEO keywords play a pivotal role in boosting your online presence. But what really is an SEO keyword? Let's explore.

In digital marketing, a keyword is a particular term or expression that users enter into search engines when they are seeking a unique service, product or information. Search engine optimization (SEO) heavily depends on the use of these keywords in ranking websites.

The essence behind SEO keywords lies in their ability to relate what users are searching for to the content that your website offers. Strategically using these keywords will help attract the right audience and enhance the likelihood of leads.

Having established the explanation of an SEO keyword, let's look at the efficient use of keywords. Optimizing the use of keywords calls for a balance. You will want to include relevant keywords to appeal to search algorithms but without overloading your content with them.

One way is placing the keyword in your content’s headline. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the meta description and headings of your website, as these are places where search engines tend to look.

Additionally, it's important to what is an SEO keyword choose keywords that connect with your target audience. This implies understanding their language, their search behaviors and their needs.

In summary, a well-chosen SEO keyword can act as a bridge between the user's query and your online content. It's a vital tool to succeed in the competitive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.